THE FORMATION OF CONSUMER LOYALITY TOWARDS MALLS MODERATED BY GENDER, INCOME AND EDUCATION

Key words: consumer loyalty, relationship marketing, consumer commitment, consumer trust Tulus Haryono, Dwi Hastjarjo KB. LPPM-UNS, Penelitian, DIKTI, Penelitian Fundamental, 2008. This study was meant to explain the relation between relationship marketing, consumer trust, consumer commitment, and consumer loyalty moderated by gender, income, and education. The data were collected through surveys to consumers loyal to [...]

By |2010-02-24T15:37:00+00:00Februari 24th, 2010|Categories: 2008, Abstrak Unggulan|Tags: , , , |